Chernoff communications Media Training

Chernoff Communications media training empowers clients to transform interviews into directed conversations that leave viewers, listeners and readers with memorable messages. We eliminate a “firing squad” mentality in which the interview subject feels obliged to dutifully follow the lead of his questioner, and replace it with a strategic approach to media interviews that maximizes opportunities to ensure effective delivery of key takeaway messages.

Allan Chernoff, former CNBC and CNN Senior Correspondent, utilizes his deep on-camera broadcast news experience to teach executives how to:

• make media appearances more impactful

• eliminate anxiety and remain poised

• improve clarity

• become more compelling

• enjoy media interviews

• manage tough questions

• bridge to message

• increase one's value to journalists

Our intensive on-camera practice, including immediate videotape review, builds confidence as we refine presentation skills. Clients emerge empowered and prepared to make the most of media opportunities. 

Media Training Insights

A sampling of our media training insights gleaned from years of coaching and decades of TV network news reporting

The Chernoff Difference in Media Training:

• Decades of on-air experience at CNBC and CNN covering business, finance, and investments

• Exceptional ability to simplify complex issues and help you build a compelling narrative

• Closely acquainted with numerous business journalists, including many former colleagues

• A record of strong success training C-Suite executives