Chernoff Communications media training empowers clients to transform interviews into memorable, directed conversations that generate desired results. We eliminate a “firing squad” mentality in which the interview subject feels he must dutifully follow the lead of his questioner, and replace it with a strategic approach to media interviews that maximizes opportunities to ensure readers, viewers and listeners retain the desired takeaway messages.
Allan Chernoff, former CNBC and CNN Senior Correspondent, and his colleagues utilize their deep on-camera broadcast news experience to teach executives how to:
- expertly deliver key messages
- make media appearances more impactful
- eliminate anxiety
- remain poised
- enjoy the interview process
- manage tough questions
- bridge to message
- increase one's value to journalists
Our intensive on-camera practice sessions, followed by constructive and supportive videotape review, build confidence as we refine presentation skills. Clients emerge confident, empowered, and prepared to make the most of media opportunities.