Chernoff Communications media training sessions empower clients to transform interviews into memorable, directed conversations that generate desired results. We eliminate a “firing squad” mentality in which the interview subject feels he must dutifully follow the lead of the interviewer, and replace it with a strategic approach to media interviews.
Allan Chernoff utilizes his three decades of on-camera broadcast news experience to teach executives how to:
- expertly deliver key messages
- make media appearances more impactful
- eliminate anxiety
- remain poised
- enjoy the interview process
- manage tough questions
- bridge to message
- increase one's value to journalists
Our intensive on-camera practice sessions, followed by constructive videotape review, build confidence as we refine presentation skills. Clients emerge confident, empowered to meet the media and maximize opportunities during interviews.